IBM is currently hosting one of its flagship conferences – Impact 2012, and attendees have heard how IBM’s software division intends throwing its full weight behind the company’s recently launched “game-changer”, PureSystems.
Marie Wieck, GM of IBM Application and Integration Middleware stated that while the software division will be “introducing more than two dozen new products this week”, arguably the most important – and the key differentiator she says between IBM and its competitors – will be offerings making it easier for both business partners and customers to create “patterns of expertise”.
IBM claims that its PureSystems solutions combine the flexibility of a general purpose system, the elasticity of cloud and the simplicity of an appliance tuned to the workload, thereby fundamentally changing the experience and economics of IT. They are built for cloud and “scale in” with integrated provisioning, elasticity and virtualisation that improves efficiency and reduces costs.
Wieck added that “with almost two-thirds of global IT budget being spent on just maintaining their current infrastructure, it’s imperative that companies find ways to reduce the complexity in their data centres. The introduction of patterns will revolutionise how applications are being developed and managed, simplifying tasks that organisations once spent months on and allowing them to refocus on innovation.”