Innovolt chose the grandeur of the One & Only Hotel in Cape Town’s Waterfront in which to launch their product to the South African market.
For the unacquainted, Innovolt is an appliance which protects electronic devices against ‘dirty’ power supply – the electrical surges and sags which can damage the costly electronics which reside inside modern day electrical appliances.
The event kicked off with Alf Isaacs from First Distribution giving a brief overview on the distributor’s involvement and role in the marketing and distribution of the appliances. He mentioned that a special launch offering would apply to early adopters of the Innovolt appliances, and spoke of volume discounts being applicable as well. First Distribution would also enable sales and technical education for the appliances.
David McGirt, Senior Vice President of Operations & International Markets at Innovolt then took to the stage and went into a bit more detail on not only the history of the Innovolt product, but also explained why the product was so fitting for the South African market. As we all know, this country has a less than exemplary electricity supply. Innovolt not only protects electrical appliances from power singularities such as surge, sag, overage and outage (all damaging) but provides comprehensive monitoring and analytics software as well. Part of his demonstration included showing readings taken from Innovolt appliances installed at US locations where the power supply is relatively ‘clean’.
The results were staggering – in the course of a year, the appliance recorded over 1000 potentially damaging abnormalities in the electricity supply. If this was the case in America with its ‘clean’ power Dave explained, how much more so must the need exist for power protection in South Africa.
He then detailed the three main aspects of Innovolt’s function, namely:
– remediation (correcting the problem)
– analysis and management
Getting down to the impact on business, Dave also detailed Innovolt’s ability to protect electrical appliances as having the following effect:
– protecting, optimising and managing electronic assets
– extending the life of electronics and reducing the total cost of ownership (TCO)
– increasing productivity and performance- increasing uptime and lowering the need for service calls
– increasing customer satisfaction & brand loyalty
– providing a holistic view of the asset environment
Of course all of this means nothing if it’s not backed up by rigorous testing and analysis, and the audience was assured that Innovolt has the backing of independent testing by major electrical companies in the US.
To some people, the value proposition of Innovolt’s appliances in a country with power problems of the sort like SA has, is a no-brainer. For service providers, the smoothing of the power supply on their clients’ premises and the resultant reduction in the need for costly service calls and call-outs will be worth the price of admission alone, whilst end-users will have the confidence of knowing that their costly electrical equipment is protected and their assets secured. All the other useful extras of the Innovolt product will, I suspect, probably just be a bonus.
– report by Tristan Penver