First Distribution Wins EMC Award for Distributor of the Year

First Distribution Recognised at the 2012 Global Partner Summit at EMC World for
Growth and Commitment to EMC

First Distribution today announced that it received the Distributor of the Year Award for South Africa at the 2012 EMC EMEA Velocity Solution Provider Conference which took place during the EMC Global Partner Summit at EMC World in Las Vegas, NV from May 21 – 22, 2012.

“We are pleased to recognise First Distribution’s accomplishments with an EMC 2012 Distributor of the Year award for outstanding commitment to the EMC brand, year on year revenue growth as well as total revenue achievement in 2011,” said Philippe Fossé, Vice President, EMEA Channels at EMC. “We look forward to continuing our strong relationship with First Distribution as we work together to help transform customers’ IT environments.”

Nick Christodolou, South African Channel Manager for EMC; Tony Abrahall, General Manager of First Distribution and Philippe Fossé, Vice President of EMEA Channels at EMC

The awards recognise high-achieving EMC Velocity Solution Provider Partners that have demonstrated a commitment to excellence by exceeding joint business and financial goals, expanding across new and existing markets, and providing superior customer support.

“We are honoured to have received this award as recognition of our efforts in 2011.  We would like to thank our business partners for their support and for embracing EMC as a key technology enabler for their customers’ IT environments,” said Tony Abrahall, General Manager, First Distribution. “EMC’s market leadership position and its ongoing commitment to the channel is a key factor in customers and our business partners adopting and embracing EMC.”

Rohan De Beer, EMC Brand Manager at First Distribution sees even greater opportunities ahead for business partners as EMC defines and delivers products and technologies to enable customers in their transformation journey to cloud computing. He added “With EMC’s broad portfolio of offerings in virtualisation, storage, security and backup, business partners have a complete offering to take to their customers to provide private, public or hybrid cloud solutions.”

Nick Christodoulou, Regional Partner Manager for EMC stated that “First Distribution has been a case study for us on how to be a valuable distributor. In the two years that they have been part of the EMC channel family, the company has been instrumental in ensuring EMC’s growth in the region. This reward is testament to the effort they have made and is well deserved.”

About First Distribution

First Distribution was established in 1984 and has grown to be a broad based, premium IT distribution company, providing enterprise ready solutions for the Southern African market. First Distribution is a value added distributor of leading global brands providing complex ICT solutions to the Enterprise and SME markets, focused around the Data Centre, Virtualisation, Hosted Applications and Cloud Based Services, Database and Middleware,  Security and Network Infrastructure – backed up by Unparalleled Expertise.

About EMC

EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

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